Students can choose from the following MBA programs. All programs comprise the same set of core-seminars but emphasise different fields of interest with different mandatory elective seminars. With a broad selection of elective seminars students can further focus on their field of interest.
The minimum number of 45 ECTS credits can be achieved with approx. 15 seminars. However, all MBA programs entitle you to complete up to 20 seminars which allows you to collect ECTS credits well above the required minimum in case you intend to broaden your knowledge in individual fields of interest. The final number of ECTS credits will be documented in your final MBA certificate.
The general MBA for individuals with an academic degree who are interested in acquiring skills in general management such as:
natural scientists
physicians
social and cultural scientists
engineers
lawyers etc.
Its curriculum gives a sound basis in general management and economics. However, following the core curriculum of mandatory seminars, a broad selection of elective seminars allows one to focus on particular preferences.
The MBA-MRT (Marketing) focuses on strategic issues that marketing managers face every day. The program covers brand management, CRM, product innovation, marketing effectiveness, B2B, international marketing and many other subjects in this rapidly evolving field of management. Authors are renowned international professors from various continents.
MBA-HRM (Human Resources Management)addresses the interests of those individuals that want to acquire knowledge in the field of Human Resources Management.
The program includes numerous seminars specifically tailored to meet the needs of future human resources professionals.
