Lead: Prof Dr. Mario Raich, Associate Professor of Management, Educatis University and Associate Professor at ESADE, Spain
 | Find out what is the motivation for corporations to have corporate venture management activities and what the results are.
| | Assumed advantages and benefits form the Corporate Venture Management.
| | Strong support of the growth strategy based on innovation
| | Access to knowledge and expertise necessary for the discontinuous innovation
| | Implementation of the discontinuous innovation needing new competencies
Learning about new technologies and practices, emerging markets and new business dynamics
| | Early access to potential breakthroughs and threatening technologies
| | Leveraging unused IPR and expertise. VINCIP is an excellent first step in this direction.
| | Building the extended R&D
| | Building new competencies and developing new practices
| | Creating a network of entrepreneurial and business savvy people
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We will approach the following companies
Akzo Nobel
AOL, heisst neu Time Warner
Audi
BASF
Chevron-Texaco
Cisco
Citigroup
CMEA Ventures
Dell
DSM
Dupont
Engelhardt
EUCLID SR Partners
Ford
GE
Henkel
HP
Intel
J&J
Lilly
Merck KgaA
Microsoft
Motorola
Nortel
Novartis
Roche
Rohm & Haas
Sony
Swisscom
Toshiba
Watson
Wyeth
Xerox
Yahoo
There will be additional companies added during the interviews.
1. Interviews: Gründe, Vorgehen, Ergebnisse und Entwicklung des Corporate Venture Management
Questions: | Why do you have a corporate ventures program?
| | Do you have any preferred industries you invest in?
| | Are you happy with the results? Why are you happy with the results?
| | How many deals have you closed in the last 2 years?
| | Are you looking only for financial returns or is it something else?
| | How do you measure success and failure?
| | What is the interaction between this activity and the business units?
| | Where does the budget come from? Are the business units involved?
| | What is your total budget?
| | Who does the Venture Department report to?
| | Will you invest more in the future? What are your plans? |
2. Development of a report: Draft 1.0
3. Each participating company gets the possibility to make comments to the report.
4. Development of the Draft 2.0, Input for the Workshop
5. Workshop
6. Development of the Draft 3.0 with comments from the Workshop
7. Each participating company gets the possibility to make comments to the draft 3.0
8. Publication
The desktop research will be carried out in August 2004 and continued if necessary during September and October. The interviews will be carried out in September 2004.The Draft 1.0 is planned for end of October.
The Workshop is planned for QI 2005. The publication planned for QIII 2005.
The Corporate Venture Management should combine | The ETeCH model: financing the development of an idea up to the development of a prototype protected by IPR. The ISIS Model providing researchers with commercial advice, funds patent applications and legal costs, and negotiates exploitation and spin-out company agreements, and identifying and managing consultancy opportunities for University researchers.
| | The Venture Capital model of financing a new business venture through commercialization (trade sale or IPO).
| | The IPR Ventures model creating new business ventures with Venture Capital based on IPR plus expertise.
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This study is completed. It will be available on www.learnita.com
Virtual Magazine: Age of Knowledge, from October 2005 on.
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